The marketing funnel eliminates any other immaterial information, so consumers easily find what they want. In the busy world we live in today, studies have shown that the average attention span has declined by at least 25%. Therefore, the last thing you can do to factor in such a trend is to keep your sales process short and sweet. Otherwise, leakage of potential leads would be inevitable.
By using a marketing funnel, only key elements, such as the upsell page, the order page, and the thank you page, will be included to ensure that every part contributes towards lead generation and eventual conversion.